![]() ![]() "That's too bad because of all the films that have come out this spring and summer, there is a warmth to the characters in 'Pacific Rim' and a heroism you don't even see in 'Man of Steel' and "Iron Man 3.'" "Even when characters are put front and center - there were tiny aspects of the campaign that featured Idris Elba - they came across as or very broad or smashing each other in the face with sticks," says Gomez. and Legendary missed the opportunity of familiarizing people with a large story world and the characters inside it to generate more buzz around the figures and plot. ![]() " Market this film as if it was an established property, as if it has been going on, and as if it has been popular and has already connected with the audience." should have marketed 'Pacific Rim' as if the narrative in the movie had been going on for years and years," says Gomez.
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